Digitalisasi UMKM: Edukasi Strategis dalam Penerapan Digital Marketing dan Legalitas Usaha Online
Abstract
Group 43 of the Community Service Program (KKN) from Universitas Pembangunan Nasional “Veteran”
Jawa Timur implemented a community service program in RW 04, Kejawan Putih Tambak, Surabaya. The
initiative was designed to address the challenges faced by MSMEs in accessing digital tools and
understanding the importance of business legality. The program aimed to enhance their capacity in digital
marketing and formal business registration. It was carried out using a participatory approach involving
outreach, direct assistance, and hands-on practice. The activities were divided into two main stages: digital
marketing education and technical support, which included logo and banner creation, business location
registration via Google Maps, and NIB registration through the OSS system. A total of 25 MSMEs took part
in the program, with 8 successfully registering for NIB, 6 receiving banners, and 4 obtaining business logos.
The results demonstrate the program’s effectiveness in supporting MSMEs’ digital readiness and highlight
the importance of collaborative engagement between students and the community in sustainable
empowerment efforts.
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